Balajiseoexperts : SEO Services, SEO Company India, Online Internet Marketing: August 2012

Saturday 25 August 2012

Open Graph protocol- For Webpages

The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.

While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the social graph. The Open Graph protocol builds on these existing technologies and gives developers one thing to implement. Developer simplicity is a key goal of the Open Graph protocol which has informed many of the technical design decisions.

Basic Metadata

To turn your web pages into graph objects, you need to add basic metadata to your page. We've based the initial version of the protocol on RDFa which means that you'll place additional <meta> tags in the <head> of your web page. The four required properties for every page are:

og:title - The title of your object as it should appear within the graph, e.g., "The Rock".
og:type - The type of your object, e.g., "video.movie". Depending on the type you specify, other properties may also be required.
og:image - An image URL which should represent your object within the graph.
og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., "http://www.imdb.com/title/tt0117500/".

Friday 24 August 2012

Google New Feature 2012: Google+ custom URLs starts rolling out

Few weeks ago Google had unveiled custom URL service for Google+ profiles and pages, taking on vanity URLs offered by Facebook. And now Google has expanded the service to more brands and verified individuals.

Users, part of the roll-out, will see a notification on the top of the homepage that says, “your page is preapproved for the custom URL: google.com/CUSTOM followed by a Claim URL button that you’ll certainly want to push.” Such users will also be notified via an email to prompt them about claiming theirs.

It's notable the custom URLs service does not let you pick your own URL, but you can seek a different one. Google says once you select your custom URL, you cannot change or transfer it.

Wednesday 22 August 2012

Sitemap - The sturcture of your site

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a Web site, typically organized in hierarchical fashion. There two popular versions of a site map. An XML Sitemap is a structured format that a user doesn't need to see, but it tells the search engine about the pages in your site, their relative importance to each other, and how often they are updated.

* Site map is an one single page you show the structure of your site its sections, the links between them, etc.

* Site map has many benefit, not only sharing navigation and better visibility by search engines.

* It Provides to search engine immediately about any changes on your site.

* These instantly changes will be indexed faster than without using site map.

Creating and using Yahoo! XML Sitemap files

Generating sitemap files for Yahoo! is easy with the GSiteCrawler.

In order to submit your sitemap file to Yahoo!, you'll need to do the following:
Go to http://siteexplorer.search.yahoo.com
In the box for "My Sites", enter your site's main URL and click on "Add my site".

Monday 13 August 2012

Google Search with new Website Testing algorithm.

It will be warning from the Google webmaster to all who are publishing duplicate contents on their websites, blogs, forums to get the back links for their websites . But in reality , they are not doing this in the white-hat seo guidelines according to Google . These are comes under the category of the Black-Hat seo.

Google will be launching its algorithm for punishing the SEO service providers who are using duplicate content to optimize their websites in the next week.

For this Google will recently launching up its new algorithm for Duplicate content suppliers on internet for seo. Google also changes its search techniques and its website testing technique (A/B testing).

Google New Algorithm

Before we dig into the implications for search, a brief primer:
Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.

1. A/B testing : It will happened when users will try to access a particular URL and wants to redirect to the original URL and after then compare the behavior of the user to know which page is more affective.

2. Multivariate testing : It is when you use software to change different parts of your website on the fly. You can test changes to multiple parts of a page—say, the heading, a photo, and the ‘Add to Cart’ button.

Below are some guidelines for running an effective test with minimal impact on your site’s search performance.

Use No cloaking.

Use rel=“canonical” for testing

Use mainly 302s, not 301s. for testing purpose

For knowing weather you are being punished by Google or not in SERP. Check out here some best SEO Service providers and SEO Company here.

Wednesday 8 August 2012

Why SMM is more important than SMO.

Listening, Content, Socialize and Measure could just as well be represented as a cycle, but I think the forward direction is important because you can’t reach outcomes without action. Any good social media marketing effort needs to begin with some kind of Listening program.

That means using social media monitoring tools to collect, sort and manage social content according to topics being monitored. Content is the glue that makes search engines work and content is a critical part of the social sharing experience within social media.

Speaking of sharing, socializing with other like-minded individuals as a personal experience can fold well with brand interactions as long as the needs of the buyer persona has been reconciled with business objectives. Successful efforts within the social web can be measured, and should be, in a variety of ways. Measurement justifies objectives and it’s important to identify the right tools for monitoring real time and web analytics.

Despite company marketing budgets on hold or in a state of ambiguity, businesses are scrambling over social media, trying to figure out how to boost sales and keep the customers they have. SEO is an online marketing tactic that’s been tried and true for well over 10 years and is still earning its stripes in the marketing mix.

On their own, SEO and social media efforts offer companies attractive opportunities for reaching new customers, which is how many marketers implement them.

When you look at shifts in consumer information discovery, consumption and sharing, there’s no arguing with the intersection of search and the social web. Searchers expect to not only find what they’re looking for on search engines, but to interact with the results, whether it’s through commenting, voting or sharing. As a result, social media affects SEO in numerous ways, creating opportunities for marketers.

Tuesday 7 August 2012

Why Classifieds are important for SEO.

Classified ads are not only a great way to promote your business, but an excellent source of traffic and back-links. Write a compelling headline that describes what the ad is about. When writing your ad, lay out the essential information and show your potential customers how they will benefit from using your products. Include a call to action.

There are some top Do-Follow classifieds sites which will also give back-link for better SEO Services.

(01) Mangoclassifieds

(02) Khoju

(03) Classifiedadsonline

(04) Bharathunt

(05) Postclassicads

(06) Freeads360

(07) Adnsale

(08) Jippy

(09) Tamilclassifieds

(10) Ilisting365

(11) Oxyad

(12) Clickarena

Monday 6 August 2012

Protect Your Profile From Facebook Dangers

Over the last few years, Facebook's growth has been phenomenal. The world's no. 1 social networking site also sometime back beat Google to become the most visited Web site in the US for an entire week at a stretch. However, the site has also lately being receiving lot of flak for its privacy policies.

The problem lies with the nature of Facebook applications. When you launch a Facebook application, you first get past a permissions page. For example, the popular "MyCalendar" app requires information to "Your basic info", which includes your name, your profile picture, your gender, your networks, your user id, your friend list and any other information you made public.

Facebook Dangers

Random Friends Requests:

Every Facebook user has to brave this. And girls obviously face it far more than guys. The most common sight often noticed by users upon login is "New friend request -- Zero mutual friends?" In fact, most women would agree that 7 out of 10 requests are from random, unknown people who are not even remotely connected to them either through a common friend, or a mutual friend. No wonder many people like to keep their Facebook content protected from random surfers.

Pages

Labels