Google going to rivamp its search

Google has said that it is planning to give its users a new experience of searching the web, which would be like 'Star Trek'.


Google's Search Head Amit Singhal said at SXSW Interactive that 'the destiny of search is to become that 'Star Trek' computer and that's what the firm is building.'


Singhal shared that computers will know what people want and users won't have to type their queries into a small box on a clean white page, ABC News reports.


"You can walk up to a computer and say, hey, computer," he added.


Singhal also said that this would dependent on other technologies, including improved voice control, touch and sensory tech.

How to do Mobile SEO and why we need it.

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however:only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

To capture the market, marketers and advertisers are increasingly allocating budget to mobile. In fact, eMarketer estimates total mobile advertising spending in the US will reach $1.1 billion this year, which is up 48% over 2010. Mobile search is forecasted to account for up to 10 percent of search budgets with Google capturing 97% of that market.

Common SEO tactics that should be incorporated into all mobile sites include:

• Appropriate Keywords in Headlines and Text: Consumers use mobile for more focused and task-oriented searches (i.e. for a specific location or product). This is different from how most people search from a desktop computer. By understanding consumer behavior, brands can anticipate queries and incorporate key search terms into page text, increasing detection from search engines.
• Relevant Page Titles and Accurate Page Descriptions: Page titles are one of the first factors mobile browsers use to determine where a page will show in results. Similar to traditional SEO, it is important that these titles reflect the terms that people use to search, increasing the likelihood that the site will appear relevant and receive better page rankings.
• Outbound Links: Despite less real estate associated with mobile screens, incorporating outbound links to relevant sources provides a more complete user experience and associates the mobile site with other trusted brands.
• Standard Coding: The wide variety of operating systems supported by mobile makes it extremely important for brands to follow valid HTML coding. Browsers parse through HTML code to determine search relevance. Any errors or invalid coding will result in broken pages and a lower ranking. Sites built in accordance to standards will ensure a consistent experience across all devices.

You may have heard the “one URL to rule them all” line or read Duane Forrester of Bing’s plea to use one URL for each piece of content and thought that mobile URLs would be detrimental to link equity. It’s reasonable to think that duplicate content would cause problems with canonicalization and ranking as it does in desktop search for things like printable URLs and indexed session IDs. Some have recommended responsive design as the best way to build a mobile web site in order to avoid this split link equity. There are good reasons to use responsive web design, and 12 of the top 100 sites have made their sites responsive. However, as 71 of the top 100 traffic generating sites in Google use mobile URLs, it’s unlikely that this is a serious issue for ranking in Google.

Google Search with new Website Testing algorithm.

It will be warning from the Google webmaster to all who are publishing duplicate contents on their websites, blogs, forums to get the back links for their websites . But in reality , they are not doing this in the white-hat seo guidelines according to Google . These are comes under the category of the Black-Hat seo.

Google will be launching its algorithm for punishing the SEO service providers who are using  duplicate content to optimize their websites in the next week.

For this Google will recently launching up its new algorithm  for Duplicate content suppliers on internet for seo. Google also changes its search techniques and its website testing technique (A/B testing).

Google New Algorithm

Before we dig into the implications for search, a brief primer:
Website testing is when you try out different versions of your website (or a part of your website), and collect data about how users react to each version. You use software to track which version causes users to do-what-you-want-them-to-do most often: which one results in the most purchases, or the most email signups, or whatever you’re testing for. After the test is finished you can update your website to use the “winner” of the test—the most effective content.

1. A/B testing : It will happened when users will try to access a particular URL and wants to redirect to the original URL and after then  compare the behavior of the user to know which page is more affective. 

2. Multivariate testing : It is when you use software to change different parts of your website on the fly. You can test changes to multiple parts of a page—say, the heading, a photo, and the ‘Add to Cart’ button.

Below are some guidelines for running an effective test with minimal impact on your site’s search performance.

Use No cloaking.

Use rel=“canonical” for testing

Use mainly 302s, not 301s.  for testing purpose

 For knowing weather you are being punished by Google or not in SERP. Check out here some best SEO Service providers and SEO Company here.

What are the main aspects Google Page Rank and Alexa Page Rank.

There is no doubt that within the past years most likely many changes, adjustments and modifications regarding the ranking methods of Google have taken place, but PageRank was absolutely crucial for Google's success, so that at least the fundamental concept behind PageRank should still be constitutive.

Google Page Rank Aspects:

Google Page Rank

PageRank is one of the methods Google uses to determine a page's relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own. PageRank is also displayed on the toolbar of your browser if you've installed the Google toolbar (http://toolbar.google.com/). But the Toolbar PageRank only goes from 0 – 10 and seems to be something like a logarithmic scale:

Toolbar PageRank (log base 10)	Real PageRank
0	0 – 10
1	10 – 100
2	100 – 1,000
3	1,000 – 10,000
4	10,000 – 100,000
5	and so on…

Google's PageRank is a numeric value that represents how important a page is on the web. Google PageRank figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is taken into account when a page's PageRank is calculated.

Alexa Page Rank Aspects:

Alexa is a web directory and  provides free traffic metrics, search analytics, demographics, and more. Alexa ranking depends upon how many visitors you get daily. You observing both the two factors its seen that none of them actually is a perfect way to describe the success of a website respectively . Both of them have their pros and cons . However , the PageRank gives an idea of how popular a website is in internet in building reputation and Alexa gives an estimate idea of how much traffic a website is receiving in month. In short we can say that both are important to receive handsome sponsorship and attract tons of Advertisers .