Senior SEO Job in Gurgaon

Job Profile
Designation: SEO and SMO Executive
Role:
• Search Engine Optimization(SEO)
• Knowledge of HTML.
• Experience working with popular Search engines (Google, yahoo, MSN, etc)
• Should be well versed with SEO techniques-On page Optimisation and Off page optimisation.
• Sound Knowledge of Google Analytics, Google Adwords keyword tool 
• Good understanding of search engines, website analytics collection and interpretation.
• Good understanding of Social Media Optimisation.[Facebook, Twitter, Linked in]
• Candidate should have knowledge of Off Page Optimization (Social Bookmarking, Classified Posting, Directory Submission, Blogging, Article Submission, Forum posting, Pres Release Posting, Search Engine Submision, link building, Report Generation etc.

Functional Area: SEO and SMO 
Experience Required: 1 Yr to 2 Yrs
Annual Salary: 12k to 15 k
Qualification: Any Graduates or Post Graduates [Preferably Btech, BCA, MCA]
Experience - Should have at least 1 year experience
Job Location- Gurgaon
Excellent Communication skills are required.
If interested for the same position please send your CV at the below mentioned email address:
Contact Person- Kritika
9310227104
kritika@jobexpertsindia.com

Regards
Kritika
HR Recruiter
Job Experts India

How to get traffic for your website from Social Media

Today when i wake up and i saw my website traffic, then i am completely shocked after seeing such a bad result for my website. Then i think that i have to do something different for driving traffic for my website. i used some tricks for doing this for solving this problem .There are some tricks that i am going to share with you .

Please have a  look on these activities , which are given below:

#1: Use Social Networks to Generate Strong Content Ideas:

Digital marketing today needs to be “natural.” Ideally, instead of building manufactured backlinks (as was a primary focus of past SEO best practices), your site shouldacquire links in a natural way—as it would if you did absolutely no promotional work whatsoever.

The key to building natural backlinks is to publish high-quality content that people will be inclined to share naturally on social media networks. After all, if you produce mediocre content, there’s no incentive for readers to link back to or share your website, making it even harder to get the backlinks needed to rank well in the new natural search results.

Social networking websites are a great place to find ideas for future content marketing pieces.


#2: Web Links Both Ways:

Another important way to help Google know how to categorize you is to include links between your business website or blog on your profile and brand page.

It seems Google recognizes some features, like authorship, if you include a link to your Google+ profile or brand page on your business website or blog. One way to do that is to use Google’s own badge creator or one like WidgetsPlus that offers more design flexibility.

#3: Use +1 Buttons:

In most Google searches, you can now see an option to “+1″ a result. Google is specifically using these +1 results in search rank. On December 10, 2011, at the Mediapost Search Insider Summit, Google’s Laura Kelley said that +1 and Google+ pages for brands will become a significant ranking factor for Google searches.

#4: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your siteand what your social visitors are doing once they get there.

Social Visitors Flow

#5: Examine Referring Traffic:

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener.

Analytic Traffic

How to do Mobile SEO and why we need it.

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however:only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

To capture the market, marketers and advertisers are increasingly allocating budget to mobile. In fact, eMarketer estimates total mobile advertising spending in the US will reach $1.1 billion this year, which is up 48% over 2010. Mobile search is forecasted to account for up to 10 percent of search budgets with Google capturing 97% of that market.

Common SEO tactics that should be incorporated into all mobile sites include:

• Appropriate Keywords in Headlines and Text: Consumers use mobile for more focused and task-oriented searches (i.e. for a specific location or product). This is different from how most people search from a desktop computer. By understanding consumer behavior, brands can anticipate queries and incorporate key search terms into page text, increasing detection from search engines.
• Relevant Page Titles and Accurate Page Descriptions: Page titles are one of the first factors mobile browsers use to determine where a page will show in results. Similar to traditional SEO, it is important that these titles reflect the terms that people use to search, increasing the likelihood that the site will appear relevant and receive better page rankings.
• Outbound Links: Despite less real estate associated with mobile screens, incorporating outbound links to relevant sources provides a more complete user experience and associates the mobile site with other trusted brands.
• Standard Coding: The wide variety of operating systems supported by mobile makes it extremely important for brands to follow valid HTML coding. Browsers parse through HTML code to determine search relevance. Any errors or invalid coding will result in broken pages and a lower ranking. Sites built in accordance to standards will ensure a consistent experience across all devices.

You may have heard the “one URL to rule them all” line or read Duane Forrester of Bing’s plea to use one URL for each piece of content and thought that mobile URLs would be detrimental to link equity. It’s reasonable to think that duplicate content would cause problems with canonicalization and ranking as it does in desktop search for things like printable URLs and indexed session IDs. Some have recommended responsive design as the best way to build a mobile web site in order to avoid this split link equity. There are good reasons to use responsive web design, and 12 of the top 100 sites have made their sites responsive. However, as 71 of the top 100 traffic generating sites in Google use mobile URLs, it’s unlikely that this is a serious issue for ranking in Google.

Top 10 Webmasters Discussion Forums which helps you in link building.

List Of Top 10 Webmasters Discussion Forums : Forums are the great source of gathering Information online . I am Using Webmaster forums from last two years for solving my SEO related queries .
Here is the the list of Webmaster forums I am using :

1 : Forums.digitalpoint.com
Alexa : 283
Pagerank : 6

2 : Warriorforum.com
Alexa : 137
Pagerank : 5

3 : Sitepoint.com
Alexa : 1036
Pagerank :7

4 : Webmasterworld.com
Alexa : 804
Pagerank :6

5 : v7n.com/forums
Alexa : 3141
Pagerank :5

6 : Forums.seochat.com
Alexa : 3185
Pagerank :5

7 : Webproworld.com
Alexa : 7241
Pagerank :4

8 : Forums.seroundtable.com
Alexa : 4016
Pagerank :2

9: Websitebabble.com
Alexa : 9362
Pagerank :4

10 : Webicy.com
Alexa : 12935
Pagerank :0