Google announced new meta keyword for Publishers

Meta keywords are gaining again the importance for the ranking in Google SERP's that is why they are announced a new Keyword called Google news_keywords meta tags for the publishers.

Google also warns that news_keyword is not a quick path for the Google news submitted by publisher to rank stronger in Google.

Syntax for writing this meta tag for news is as follow:

Google New Meta Keyword

Easy way to drive traffic to your website

It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. In this article we focus on 7 ways that can help you maximize your CTR in Search Engine Results and improve drastically your Organic traffic.

1. Write Intriguing & Descriptive Titles

Many SEOs tend to over optimize their Page Titles in order to achieve better rankings. Unfortunately by doing so, they produce low quality titles that look spammy or irrelevant to the initial query of the user. As a result most users avoid clicking on these pages and their CTR drops. In order to improve the CTR, the title should be short (less than 64-70 chars), descriptive and at the same time it should contain a reasonable number of keywords and engage the user to click on the page. Moreover another way to improve the CTR is to incorporate the name of the site at the end of the title. This can be very helpful in cases where the brandname of the website is known and trusted by the users. Here is how Page Titles should not look like:

2. Optimize your META-description

The META-description should contain the main keywords of the page but at the same time it should briefly explain the content of the page and engage the user to read more. Moreover incorporating a call to action can significantly improve the CTR. Last but not least don’t forget that the description should contain enough information to attract the user’s attention but not answer all of his questions directly without actually visiting the website. Here is how Page descriptions should not look like:

3. Using Rich Snippets

Most search engines believe that the more information is provided in the snippets, the easier it is for the users to find the most relevant pages within the SERPs. As a result they try to present to the users additional useful information about the returned websites by using Rich Snippets. The Rich Snippets contain more data than regular snippets and they include information such as Ratings, Addresses, Dates etc. Since the Rich Snippets are bigger, they are more likely to attract user’s attention and as a result they more likely to be clicked by the users. Thus by using microdata, microformats, RDFa or the new schema.orgto mark structured content within your HTML pages, you can improve significantly your CTR and provide useful information to your users before even entering your website.

4. Using Site Links

The Sitelinks are links that are shown below some results in the SERPs and they help users navigate the websites easier. Usually the sitelinks appear in cases where the query of the user seems to be significantlyrelevant to a particular result and when the result’s website is considered a trusted source. Having sitelinks in your snippet can help you improve your CTR since they tend to attract the user’s attention and they help him/her navigate easier your website.


Even though webmasters have very little control over the sitelinks since they are calculated algorithmically, there are 2 ways that one can affect the displayed links. The first is to block the irrelevant sitelinks by accessing the Site configuration panel of the Google Webmaster Tools service and the second is to create solid Link Architecture by focusing on the most important segments of your website and by using optimized and descriptive anchor texts.

5. Having Breadcrumb Navigation

The Breadcrumb is a navigation aid that allows users keep track of their locations within websites by presenting them the full navigation path that one can follow in order to land on a particular page. Search Engines can identify breadcrumbs and present the information on your pages in the search engine results. In these cases search engines instead of showing to the user the actual URL address of the page, they present all the steps or categories between the website’s homepage and the landing page. The Breadcrumb navigation can be understood by Search Engines either algorithmically or by reading the microdata or RDFamarkup that was used by webmasters.

6. Using the Social Layers

As we discussed in the article “Google +1 vs Facebook Like: the similarities and the differences”, Google tries to give a Social flavor to the Search Engine results by using “social layers”. Thus if a user is logged in with a Google account he is able to see which pages have been +1’d or Retweeted by his/her friends. Moreover in some cases he is able to see the total number of +1s that a particular result has. As a result, making it easy and giving incentives to your visitors to share and bookmark your website will not only have an impact on your Traffic and SEO but also on your CTR.

7. Google Instant Preview

The Google Instant Preview gives the opportunity to the user to see a screenshot of the page without actually visiting the website. Unfortunately though the Google Instant Preview does not always show theflash elements of the page and as a result the screenshot of webpages that contain flash looks ugly and confusing. Even though there have been suggested several ways to resolve this problem, it is generally advised not to rely so much on Flash elements. Due to the Google Instant Preview functionality, by having a nice design you can attract user’s attention, make people click on your website and of course positively affect your CTR.

Blog Design for killer SEO

SEO Services 

5 Social Media Tools for your blog and website

Social media has become an integral part of a business’ marketing strategy. Reaching out to hundreds and thousands of your audience in a matter of seconds has been made possible by the power of a tweet or wall post.

The idea of managing social media profiles of your business is to maximize interaction with potential clients and increase sales.

However, there comes a time when your social media activity can get overwhelming. Aside from keeping up with the different social media channels you have registered for, you need to deal with posting timely messages on your feed and replying to disgruntled customers to control your online brand reputation. Thus, managing all your online accounts on a regular basis takes up hours of your time at work, leaving you with little for your other tasks.

Ideally, there’s no reason you should spend more than 30 minutes replying and posting on your online profiles. To do this, you will need the help of free social media tools and services to organize your workflow. Below are five highly recommended social media services to make your online work much more efficient.

Hootsuite

One of the problems why people take so long in messaging on social media is because they have to sift through different windows and interfaces just so they can send out messages to their audience.

With Hootsuite—arguably one of the most useful social media tools out there—you can register up to five of your social media profiles so you can interact with your Twitter,Facebook, Google+, and LinkedIn followers with ease.

Interface on all accounts is streamlined, so you won’t get confused with the different designs of each site. If you need to dispatch the same message on all your profiles, Hootsuite lets you do that in just one click after selecting the profiles where you intend for the message to appear.

Another advantage of using this tool is the ability to schedule your posts to appear at specific dates and times in the future. This proves very useful especially if you won’t be able to tend to your online profiles due to other commitments. Once you’ve set up the message, they will be posted on the social media sites even if you don’t log in.

InboxQ

There are Twitter users who are simply waiting to become your followers, if not clients or brand advocates. The problem is just they don’t know it yet. These people ask questions about products and services that your business offers such as “What’s the best X?” or “What Y should I buy?” InboxQ, arguably the most helpful when it comes to generating leads for your business, lets you find them.

The app can be installed on your Internet browser or Hootsuite dashboard. Once installed, enter the keywords relevant to your business and InboxQ will search for questions on Twitter. You can input as many keywords as possible, as long as they help return more questions. From there, you can answer questions relevant to your business.

Commun.it

This social media service lets you build more Twitter leads to increase your sales by focusing on your list of high-value members. Users who mention your name will appear on the list, making it easier for you to engage with them and strengthen your relationships. The tool will also automatically populate your different followers into groups for segmentation purposes. Similar to InboxQ, you can list down keywords that will be used to discover new leads for your business.

A free account allows you 30 times to engage with a single user, so be judicious with the posts you will make using this service.

Topsy and Social Mention

Social media is breeding grounds for customer feedback. This will prove valuable to possible clients of your business since they research on the Internet before they do any purchases. Positive reviews draw them in to your business, while negative repels them. What you want is to augment positive feedback, which is why searching for posts on Topsy and Social Mention and retweet, like, and comments on said posts.

For negative comments, make sure to provide answers to the issues they raised on their posts. If possible, find a way to correct your mistakes. This way, even if you received negative feedback on social media, the manner in which you addressed their concerns speaks volume of your customer support.

Long Tail Keywords versus Head Term

Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic.

 In the recent time , after updates of Google panda and Penguin updates, SEO world has completely changed, just because of many webmaster are doing spam and choose wrong keywords for their websites and then Google algorithms for the safe journey of keywords on ranking in Google SERP

So taking your website to get high rank you should take the steps of PPC campaign for generating traffic towards your website .

Take long tail keywords for the PPC because they are very helpful in comparison to the Head term

Head term Keywords : "fish tanks" is a head term,

Long Term Keywords:  "compare prices whisper aquarium filters" is a long-tail keyword.

Google Panda Update 23 in December 2012

Google has confirmed rumors of a Google update announcing on Twitter that they pushed out a Panda data refresh today impacting about 1.3% of English queries.

This would make for the 23rd Panda update since the first Panda algorithm was introduced on February 24, 2011. Since then we had 22 updates both to the algorithm and also to the index or data refreshes.

The latest impacted 1.3% of the queries, whereas version 22 impacted only 0.8% of English queries.

Social Media Failures 2012