Balajiseoexperts : SEO Services, SEO Company India, Online Internet Marketing

Friday 23 November 2012

Wednesday 21 November 2012

Penguin recovery after a Panda update :2013

As Thanksgiving approaches, there are a few additional things for me to be thankful for this year. And as you can tell by the title of this post, they have to do with cute black and white animals who like to ravage websites. :)

In August I wrote a case study about a very interesting Penguin recovery. A client of mine, who was hit by both Panda and Penguin during the April 2012 algorithm sandwich, finally ended up recovering from Penguin, but during a Panda update. That struck me as odd, although I wasn’t necessarily complaining. I simply had some questions for Google regarding the timing of the recovery. For example, was there a Penguin update during the Panda update? Are Panda and Penguin connected somehow? And does Penguin bubble up to Panda? I never received answers to my questions, but I was happy that my client recovered. So I moved on.

Well, here we are three months later, and it happened again. I have another client that was hammered by Penguin on April 24th, losing 75% of their Google organic search traffic overnight. They contacted me in July to try and right the ship, and I started helping them in early August. In this post, I’ll explain more about how I helped them, their progress over time, and how they eventually recovered from Penguin during a Panda update. You can see their initial drop in traffic below.

On 4/24, They Experienced The Classic Penguin Drop in Traffic:

Two Important Points As You Read This Case Study – Panda and The Disavow ToolOn November 5^th, my client recovered from Penguin. That was incredible news, but if you’re checking the dates of algorithm updates in your head right now, you’ll realize that November 5^th wasn’t the latest Penguin update. It was the latest Panda update. Yes, that means my client recovered from Penguin during a Panda update (and this was the second time I had seen that happen). So once again, I had questions about the connection between Panda and Penguin.

But this case study isn’t just about Penguin recoveries during Panda updates. Since the disavow tool was released in October, we were able to supplement our link removal efforts by using Google’s new tool. And I’m glad it was released. More on that soon.

Below, I’m going to cover my client’s recovery story in detail. I believe there are some important points that can help webmasters who have been hit by Penguin, but who may still be struggling to recover. Also, it’s important to note that my client was nice enough to let me write this blog post documenting their situation. They definitely understand that their own experiences can help others impacted by Penguin. I’m thankful for that too. Let’s begin.

A Troubling Inbound Link AnalysisI’ve done a lot of work with websites hit by Penguin since April 24th. If you are interested, you can read my previous posts covering the topic, including Penguin 1.0 findings, 7 More Penguin Findings from the Over Optimization Front Lines, and Panda or Penguin, How to Know Which Algorithm Update Impacted Your Website. All three posts contain important insights, based on my analysis of 140+ websites hit by Penguin.

When reviewing a site hit by Penguin, it usually doesn’t take long to find a troubling link profile. You typically find a high percentage of exact match anchor text leading to a site from a number of spammy websites, directories, link networks, etc. In extreme cases, the entire link profile is filled with problematic links…

Realizing the Potential Loss of Link PowerMy client’s link profile was in bad shape. Unfortunately, some of their previous linkbuilding tactics led to a few thousand spammy links. After heavily analyzing their inbound links, I realized that about 70% of their links were categorized as unnatural. In case you’re wondering, I used a number of tools to identify and analyze their links, including Open Site Explorer, Majestic SEO Tools, and of course, Google Webmaster Tools.

The Percentage of Unnatural Links That Needed to be Addressed:

Once the link analysis was completed, I knew that a few thousand links would need to be removed in order for my client to recover. And I also knew that the spammy links comprised a large percentage of their total links. That meant they may not have much search power when, and if, they recovered. Yes, we had a lot of work to do.

Matt Cutts and the Disavow ToolIt’s important to note that the disavow tool was not released at this point. I knew it was coming soon (based on Matt Cutts explaining this in early June), and I explained this to my client. Regardless, I wanted to tackle as many link removals as we could manually. In addition, we had no idea when the tool was actually coming. It could have launched within weeks, or it could have been months. We just didn’t know.

Excel Spreadsheet MadnessI love Excel. It can be an SEO’s best friend. But for Penguin, you need to be prepared for Excel madness, working with many spreadsheets and worksheets, with thousands of URL’s to analyze. Yes, it can get monotonous. And that’s exactly what happened in this case.

With thousands of links to check, I implemented a multi-phase approach. I wanted several sets of eyeballs on the links, including key people at my client’s company. What I might see as potentially spammy, they might see as an older and valuable link (based on knowledge of their own industry). I’m aggressive with my Penguin approach, but I don’t like collateral damage. And that’s especially the case when my client didn’t have the luxury of many quality links. I didn’t want them to lose any “good” links.

Our final spreadsheets started to take form. We had links flagged for removal, links flagged as possible removals, and then links flagged as safe. All spreadsheets were sent to my client for final review. Once we had the green light from my client, we were ready to rock and roll with link removal requests.

Manual Link RemovalsNow that our spreadsheets were ready, and spammy links flagged, I helped my client craft an email for link removal requests. By the way, I’m a firm believer that the company hit by Penguin should send the link removal requests, and not the consultant or agency. I feel it’s the proper way to go. So, my client moved fast and sent link removal requests out to many webmasters. Now we just needed to hear back from them and hopefully see some movement with link takedowns.

Some webmasters responded and took the links down. Some questioned why we wanted the links taken down, and my guess is their reaction was based on receiving other requests too. And of course, some webmasters just didn’t respond at all. I was completely expecting this, but hoped we could impact a good amount of unnatural links with this first wave of requests.

Phase I Results: Our initial link removal requests took down ~20-25% of the spammy links. Not bad, but not good enough. I knew we needed to have more links removed.

Phase II – Hello WhoIs DataThe second phase involved tracking down any information we could about the domain owners who didn’t respond. Note, many of these domains were spammy directories, so we knew we wouldn’t track down every person in control of the websites.

A modified spreadsheet was created with contact information we could find via whois data. Then my client contacted those domain owners via the newly-found information. This resulted in another 10-15% of the links being taken down. At this point, we had ~40% of the spammy links removed. To me, this was progress, but still wasn’t good enough.

During this process, we documented which links were removed, which domains were contacted, which ones responded, and which ones didn’t respond at all. We would need this data for the reconsideration request, which I cover next.

Wednesday 17 October 2012

Disavow Tool by Google for Websmasters

Today we’re introducing a tool that enables you to disavow links to your site. If you’ve been notified of a manual spam action based on “unnatural links” pointing to your site, this tool can help you address the issue. If you haven’t gotten this notification, this tool generally isn’t something you need to worry about.

First, a quick refresher. Links are one of the most well-known signals we use to order search results. By looking at the links between pages, we can get a sense of which pages are reputable and important, and thus more likely to be relevant to our users. This is the basis of Page Rank, which is one of more than 200 signals we rely on to determine rankings. Since PageRank is so well-known, it’s also a target for spammers, and we fight linkspam constantly with algorithms and by taking manual action.

If you’ve ever been caught up in linkspam, you may have seen a message in Webmaster Tools about “unnatural links” pointing to your site. We send you this message when we see evidence of paid links, link exchanges, or other link schemes that violate our quality guidelines. If you get this message, we recommend that you remove from the web as many spammy or low-quality links to your site as possible. This is the best approach because it addresses the problem at the root. By removing the bad links directly, you’re helping to prevent Google (and other search engines) from taking action again in the future. You’re also helping to protect your site’s image, since people will no longer find spammy links pointing to your site on the web and jump to conclusions about your website or business.

If you’ve done as much as you can to remove the problematic links, and there are still some links you just can’t seem to get down, that’s a good time to visit our new Disavow links page. When you arrive, you’ll first select your site.

You’ll then be prompted to upload a file containing the links you want to disavow.

The format is straightforward. All you need is a plain text file with one URL per line. An excerpt of a valid file might look like the following:

# Contacted owner of spamdomain1.com on 7/1/2012 to

# ask for link removal but got no response

domain:spamdomain1.com

# Owner of spamdomain2.com removed most links, but missed these

http://www.spamdomain2.com/contentA.html

http://www.spamdomain2.com/contentB.html

http://www.spamdomain2.com/contentC.html

In this example, lines that begin with a pound sign (#) are considered comments and Google ignores them. The “domain:” keyword indicates that you’d like to disavow links from all pages on a particular site (in this case, “spamdomain1.com”). You can also request to disavow links on specific pages (in this case, three individual pages on spamdomain2.com). We currently support one disavowal file per site and the file is shared among site owners in Webmaster Tools. If you want to update the file, you’ll need to download the existing file, modify it, and upload the new one. The file size limit is 2MB.

One great place to start looking for bad links is the “Links to Your Site” feature in Webmaster Tools. From the homepage, select the site you want, navigate to Traffic > Links to Your Site > Who links the most > More, then click one of the download buttons. This file lists pages that link to your site. If you click “Download latest links,” you’ll see dates as well. This can be a great place to start your investigation, but be sure you don’t upload the entire list of links to your site -- you don’t want to disavow all your links!

Wednesday 26 September 2012

Senior SEO Job in Gurgaon

Job Profile
Designation: SEO and SMO Executive
Role:
• Search Engine Optimization(SEO)
• Knowledge of HTML.
• Experience working with popular Search engines (Google, yahoo, MSN, etc)
• Should be well versed with SEO techniques-On page Optimisation and Off page optimisation.
• Sound Knowledge of Google Analytics, Google Adwords keyword tool
• Good understanding of search engines, website analytics collection and interpretation.
• Good understanding of Social Media Optimisation.[Facebook, Twitter, Linked in]
• Candidate should have knowledge of Off Page Optimization (Social Bookmarking, Classified Posting, Directory Submission, Blogging, Article Submission, Forum posting, Pres Release Posting, Search Engine Submision, link building, Report Generation etc.

Functional Area: SEO and SMO
Experience Required: 1 Yr to 2 Yrs
Annual Salary: 12k to 15 k
Qualification: Any Graduates or Post Graduates [Preferably Btech, BCA, MCA]
Experience - Should have at least 1 year experience
Job Location- Gurgaon
Excellent Communication skills are required.
If interested for the same position please send your CV at the below mentioned email address:
Contact Person- Kritika
9310227104
kritika@jobexpertsindia.com

Regards
Kritika
HR Recruiter
Job Experts India

Sunday 16 September 2012

How to get traffic for your website from Social Media

Today when i wake up and i saw my website traffic, then i am completely shocked after seeing such a bad result for my website. Then i think that i have to do something different for driving traffic for my website. i used some tricks for doing this for solving this problem .There are some tricks that i am going to share with you .

Please have a look on these activities , which are given below:

#1: Use Social Networks to Generate Strong Content Ideas:

Digital marketing today needs to be “natural.” Ideally, instead of building manufactured backlinks (as was a primary focus of past SEO best practices), your site shouldacquire links in a natural way—as it would if you did absolutely no promotional work whatsoever.

The key to building natural backlinks is to publish high-quality content that people will be inclined to share naturally on social media networks. After all, if you produce mediocre content, there’s no incentive for readers to link back to or share your website, making it even harder to get the backlinks needed to rank well in the new natural search results.

Social networking websites are a great place to find ideas for future content marketing pieces.

#2: Web Links Both Ways:

Another important way to help Google know how to categorize you is to include links between your business website or blog on your profile and brand page.

It seems Google recognizes some features, like authorship, if you include a link to your Google+ profile or brand page on your business website or blog. One way to do that is to use Google’s own badge creator or one like WidgetsPlus that offers more design flexibility.

#3: Use +1 Buttons:

In most Google searches, you can now see an option to “+1″ a result. Google is specifically using these +1 results in search rank. On December 10, 2011, at the Mediapost Search Insider Summit, Google’s Laura Kelley said that +1 and Google+ pages for brands will become a significant ranking factor for Google searches.

#4: Social Visitors Flow

The newly added Social Visitors Flow is a visual presentation of how visitors from social properties are navigating your website. Assuming the goal of your social media campaign is to get more traffic to your website, this report quickly gives you insight into which social platforms are sending the most traffic to your siteand what your social visitors are doing once they get there.

Social Visitors Flow

#5: Examine Referring Traffic:

Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.

Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Set up goals based on the actions you want your visitors to complete.

Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener.

Analytic Traffic

Friday 14 September 2012

How to do Mobile SEO and why we need it.

Need to learn more about smartphone and mobile SEO best practices? Let’s start with a few statistics:

According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however:only 4.8% of retailers have a mobile web site.

A recent study by Google, “The Mobile Movement: Understanding Smartphone Users” reports 77% of smartphone users visit search engine websites followed by social networks. And nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). Mobile use is growing faster than all of Google’s internal predictions, with YouTube seeing 200 million mobile playbacks a day, according to Eric Schmidt.

To capture the market, marketers and advertisers are increasingly allocating budget to mobile. In fact, eMarketer estimates total mobile advertising spending in the US will reach $1.1 billion this year, which is up 48% over 2010. Mobile search is forecasted to account for up to 10 percent of search budgets with Google capturing 97% of that market.

Common SEO tactics that should be incorporated into all mobile sites include:

Appropriate Keywords in Headlines and Text: Consumers use mobile for more focused and task-oriented searches (i.e. for a specific location or product). This is different from how most people search from a desktop computer. By understanding consumer behavior, brands can anticipate queries and incorporate key search terms into page text, increasing detection from search engines.
Relevant Page Titles and Accurate Page Descriptions: Page titles are one of the first factors mobile browsers use to determine where a page will show in results. Similar to traditional SEO, it is important that these titles reflect the terms that people use to search, increasing the likelihood that the site will appear relevant and receive better page rankings.
Outbound Links: Despite less real estate associated with mobile screens, incorporating outbound links to relevant sources provides a more complete user experience and associates the mobile site with other trusted brands.
Standard Coding: The wide variety of operating systems supported by mobile makes it extremely important for brands to follow valid HTML coding. Browsers parse through HTML code to determine search relevance. Any errors or invalid coding will result in broken pages and a lower ranking. Sites built in accordance to standards will ensure a consistent experience across all devices.

You may have heard the “one URL to rule them all” line or read Duane Forrester of Bing’s plea to use one URL for each piece of content and thought that mobile URLs would be detrimental to link equity. It’s reasonable to think that duplicate content would cause problems with canonicalization and ranking as it does in desktop search for things like printable URLs and indexed session IDs. Some have recommended responsive design as the best way to build a mobile web site in order to avoid this split link equity. There are good reasons to use responsive web design, and 12 of the top 100 sites have made their sites responsive. However, as 71 of the top 100 traffic generating sites in Google use mobile URLs, it’s unlikely that this is a serious issue for ranking in Google.

Wednesday 12 September 2012

Top 10 Webmasters Discussion Forums which helps you in link building.

List Of Top 10 Webmasters Discussion Forums : Forums are the great source of gathering Information online . I am Using Webmaster forums from last two years for solving my SEO related queries .
Here is the the list of Webmaster forums I am using :

1 : Forums.digitalpoint.com
Alexa : 283
Pagerank : 6

2 : Warriorforum.com
Alexa : 137
Pagerank : 5

3 : Sitepoint.com
Alexa : 1036
Pagerank :7

4 : Webmasterworld.com
Alexa : 804
Pagerank :6

5 : v7n.com/forums
Alexa : 3141
Pagerank :5

6 : Forums.seochat.com
Alexa : 3185
Pagerank :5

7 : Webproworld.com
Alexa : 7241
Pagerank :4

8 : Forums.seroundtable.com
Alexa : 4016
Pagerank :2

9: Websitebabble.com
Alexa : 9362
Pagerank :4

10 : Webicy.com
Alexa : 12935
Pagerank :0

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