Friday 6 December 2013

Google Shows New Adwords Ad Format on Google+


As we all know, Google experimenting lots of things without announcing it. one of them is Google adwords new ad format on Google+. In a recent post by Barry Schwartz, CEO of  seroundtable said:
We've been covering Google experimenting with a new AdWords ad format, where the ad is labeled in a yellow ad banner for a while now. More and more people and searchers are seeing it every day but Google has yet to announce the change.
It seems Google may have slipped up by showing in a Google+ screen shot the new ad label without knowing. They showed how you can use the knowledge graph to follow brands on Google+, but in the screen show, there was an AdWords ad that had the yellow label.
Here is a current adword Ad format below:
Gogle-adwords-format-current

Here is new adword ad format which is going to be live soon all over :
Google-adwords-format-new

My question is, why hasn’t Google announced it yet and what is taking them so long when it comes to switching over to it.
This has to be going live to all very soon but when? Comment your answers below if you have something to say about this.

Image Credit:  intelligentlinks.org

Friday 23 August 2013

Google analytic most wanted keywords-"" Not provided" and "Not set"

In this post i am going to explain you about the the terms of Google analytics which some peoples don't know as they are seeing these nightmare keywords in their daily status of Google analytics account of their websites or blogs


My first question is how many of know about "what is (not provided)" and (not set) appears in keywords column of their website or blog Google analytics account.


Focused Area:
The main reason why (not set) to appear as a dimension value is specific to each report

You might see (not set) as the value for dimensions within each of these dimension groups:


Advertising: Campaign, Ad Group, Keyword, Match Type, etc.
Content: Landing Page
Visitors: Flash Version, Screen Colors, Language, etc.
1) In-terms of Google Ad words:

There is a redirect in the URL
The gclid parameter is altered or dropped from the ad (See: CPC Data Not Collected)


2) The Traffic Sources reports
Search > Organic

If (not set) is appearing in your Organic search reports, it could be that:
An incorrectly configured filter is modifying campaign variables or referral patterns.
urchin.js is being used on the landing page. This tracking code is no longer supported and so its search-engine list is out of date. Many new search-engine URL formats are not recognized (e.g., bing.com/?q=KEYWORD). Visits originating from these sources will be marked bing/(organic) but since no search term could be recognized, keyword will be (not set).
The Content reports
Site Content > Landing Pages

If you see landing page = (not set), this is generally due to a visit with no_trackPageview hit included.
This can happen if you have a visit with another type of interaction hit, such as_trackEvent, _trackSocial, or _trackTrans (Ecommerce), but no_trackPageview hit.
To investigate, create an advanced filter that includes pageviews matching exactly 0. You can then apply this to the Content > Event reports, Traffic Sources > Social > Social Plugins report, or Conversions > Ecommerce reports. This will help you identify which type of hit is causing the issue.
Often, the cause is:
A view filter removing specific pageviews
The omission of the _trackPageview code call on the website
The Audience reports
Technology > Browser & OS > Screen Resolution

It is quite common that the screen resolution that has the highest Ecommerce conversion rate is (not set). Additionally, a high incidence of (not set) Ecommerce rates can occur for these dimensions:
Flash Version (occurs if Flash is disabled in browser settings)
Screen Colors
Language (in demographics report)

Generally, these traffic segments are small, and so are not statistically significant.
Special reports
Custom reports

When you select a traffic-source related dimension (such as Campaign) in a Custom Report, the dimension is applied to all visits in the account, not just Paid Search traffic. Therefore, visits that do not have any campaign information associated (e.g., direct, referral traffic) will be reported under (not set). You will see something similar if you select the Campaigns report under Traffic Sources > Sources rather than theCampaigns report under Advertising > AdWords.

Instead of creating a Custom Report, the best way to get this information would be to use an advanced segment in the specific report.
Visitors Flow

Similar to the custom reports, when you select a dimension such as Campaign in the Visits Flow reports, you may see (not set) in the Funnel path because all visits from direct and referral traffic would not have campaign information. If you do the math, you'll see that (all other campaigns sources) + (not set) = total visits.

    Friday 2 August 2013

    Another new 'Embed Post' feature announced by Facebook in 2013 copied from Twitter



    Hello Followers,

    Good afternoon, 

    when i have started my laptop today, i have read the news about Facebook rolled out new Feature today named "Embed post" Feature like twitter on Facebook as you are embedding your tweets to your website from your Twitter acoount

    However, all Facebook posts cannot be embedded, only those posts whose privacy settings are set to public can be embedded.

    Facebook Founder- CEO- Mark Zuckerberg


    According to the announcement, the feature is currently being tested with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable pages. However, Facebook promised broader availability soon.

    Facebook Laptop Sticker
    Facebook Laptop Sticker

    An embedded post will let readers like or share the update, and like or follow the author of the content.

    A company spokesperson said the feature would roll out more broadly to users "soon."

    "Today, we are beginning to roll out Embedded Posts to make it possible for people to bring the most compelling, timely public posts from Facebook to the rest of the Web," Facebook software engineer Dave Capra said in a statement. "Every day, public figures, journalists, and millions of regular people share their thoughts on what's happening around the world on Facebook publicly."

    Example of Embedded Post on Facebook


    The embedded posts feature is ultimately meant to make Facebook a relevant part of pop culture and news stories, an area where Twitter has long reigned supreme

    Saturday 20 July 2013

    Good News for SEO's : Using Google’s New Keyword Planner

    Keywords are the foundation of search engine optimization. They’re what searchers type into Google’s search box, and what marketers incorporate into their web pages to attract searchers to their sites. Google recently launched a new tool that changes the way we research keywords:AdWords Keyword Planner.
    Intended for use by paid search marketers, the Keyword Planner replaces the AdWords Keyword Tool we’ve often recommended using and merges it with the AdWords Traffic Estimator. In essence, the Keyword Planner is designed to simplify keyword research and campaign planning for paid search marketers.

    New Features of the Keyword Planner

    Despite its AdWords focus, the Keyword Planner can still be used by SEO professionals. The core of the toolset revolves around keyword volume, a measure central to both paid and organic search.
    For those familiar with the Keyword Tool, the new interface will take some getting used to. Where the Keyword Tool offered a single interface to accept keywords and return keyword data, the Keyword Planner gives marketers three choices, as follows.
    • Search for keyword and ad group ideas. This option takes by the hand those who don’t know where to start. Enter a keyword or phrase, the URL of a landing page and/or an AdWords category, and the Keyword Planner will return some potentially relevant keywords. Each keyword is accompanied by the average number of times per month for which that exact phrase was searched, the phrase’s competitive score and its average cost per click (CPC). This is the only option available to discover new keywords within AdWords. The other two options report data only for the specific keywords entered without suggesting additional keyword ideas.
    Search for keyword and ad group ideas in the Keyword Planner.

    • Enter or upload keywords to get estimates. When you know exactly which keywords you’re targeting, this option allows users to paste in or upload a list of keyword phrases. The tool will return the average monthly searches, competitive score, and average CPC for each phrase without identifying additional keyword phrases. Be sure to click “Get search volume” rather than “Get estimates,” or you’ll find yourself in the AdWords interface building ad groups and campaigns instead of downloading data to analyze for SEO.
    Enter or upload keywords to get estimates in the Keyword Planner.

    • Multiply keyword lists to get estimates. A nice time-saver, this option takes lists of words and combines them in every conceivable way to generate a list of possible keywords. For example, multiplying a list containing “black bean” and “black beans” with a list containing “recipe” and “burger” would result in the following four combined keywords: “black bean recipe,” “black bean burger,” “black beans recipe,” and “black beans burger.” The resulting report also contains the average monthly searches, competitive score, and average CPC for each phrase without identifying additional keyword phrases.
    Multiply keyword lists to get estimates in the Keyword Planner.

    How It Works for SEO

    Essentially, the first option to “search for keyword and ad group ideas” is the closest in functionality to the old Keyword Tool. SEO professionals will use this portion of the Planner most frequently, working with the “Keyword Ideas” tab.
    Keyword ideas report in the Keyword Planner.

    Play with the interface to determine how to get the most keyword ideas from the tool. I’ve found that entering a few very closely related keyword phrases in the “your product or service” field and leaving the other two fields blank returns the most keyword ideas. To hone in on keywords related to your industry, try adding a product category or using the negative keywords targeting filter to specify keywords you don’t want to include.
    It’s not useful to specify a landing page, however, when the goal is to discover new keywords. Adding a landing page tells the tool to extract keyword phrases from content you’ve already created. So basing your SEO plan on those keywords will only get you more of what you already have.
    As with the old Keyword Tool, Planner lets you download the monthly search volumes for the last 12 months in addition to the average monthly searches. In the download dialog box, just check the box for “Segment statistics by month.”
    Extracting monthly data from the Keyword Planner.

    Keyword Planner vs. Keyword Tool

    The “search for keyword and ad group ideas” portion of the Keyword Planner offers recipes more efficiently than the old Keyword Tool. For instance, the keyword and ad group ideas report can be modified quickly via an interface that doesn’t require the entire page to load. The content refreshes quickly to include or exclude certain words, apply keyword filters, adjust targeting, modify the search and more.
    SEO professionals will also be glad to see that exact match is the default measure for average searches per month. Exact match refers to searchers using an exact keyword phrase without being split by other intervening words. For example, only “bean recipes” is an exact match for the keyword phrase “bean recipes.” Phrase match and broad match would match keywords that searchers use more loosely, such as phrase matching a search for “bean and ham recipes” with the keyword “bean recipes.”
    The old Keyword Tool defaulted to broad match for search volumes, a number that results in dramatically skewed keyword data for organic search. One missed check box in the old tool could render hours of keyword research useless if was conducted in the wrong match type.
    Another good feature the new Keyword Planner brings to the table for local search is targeting by city. For ecommerce sites with brick and mortar stores in specific cities or regions within a country, this new feature is revolutionary. The old Keyword Tool displayed search volumes by country only.
    Unfortunately, using the “search for keyword and ad group ideas” portion of the Keyword Planner makes keyword discovery an even more time-consuming process than it already is by adding extra steps. Before you can even begin to research keywords, you have to choose which of the three features you’d like to work with. In addition, after clicking the “Download” button, a second confirmation dialog box must be clicked through before the file will be downloaded to your hard drive.
    Really, though, it doesn’t matter which we prefer, the old Keyword Tool or the new Keyword Planner. The Planner was launched in mid-May, and the AdWords Keyword Tool should be discontinued sometime this month. Since the Keyword Planner is here to stay, get used to the interface before the Keyword Tool disappears and you’re left scrambling for data.

    Tuesday 9 July 2013

    Big News for Webmasters(SEO) : ALTAVISTA search engine closed announced by YAHOO


    Once up on a time, there was a popular search engine called AltaVista. It lives no more.
    On Monday, its owner Yahoo Inc. sent AltaVista.com to the Internet graveyard to rest alongside order-almost-anything venture Kozmo.com and the butler from Ask Jeeves. Palo Alto,

    We mourned the closing of AltaVista when it was announced at the end of last month. But today’s the day it actually closed. No more AltaVista. Gone. Perhaps no one will suffer as much as the inhabitants of Pawnee, Indiana.


    Calif.-based AltaVista was introduced in 1995, three years before Google Inc. was founded. Eclipsed by Google in the early 2000s, AltaVista's star had already faded by the time Yahoo acquired it as part of its $1.7 billion purchase of Overture Services Inc. in July 2003. Overture had bought AltaVista earlier that year from Massachusetts-based CMGI Inc.

    Yahoo announced AltaVista's fate on its Tumblr page late last month. Search industry expert Danny Sullivan likened AltaVista to a bright child neglected by its parents.

    "You were loved. You really were," Sullivan wrote in a blog post eulogizing the site. "People did not want to leave you. But despite adding new features, some of which Google copied, you couldn't keep up with the pace and innovation of that company, which decided against becoming a portal like your corporate masters ordered for you."


    Monday 17 June 2013

    Now Generate more revenue from Google Product listing ads feature 2013

    Online search giant Google has launched a new ad format, called Product Listing Ads, in India to provide users information images, price and brands of products that will help people shop better both online and offline. 

    Everyday, millions of shoppers use Google search to research and discover products to purchase online and offline, and this new format connects users to product-information looks, price and brands, Google India said in a statement. 

    Product Listing Ads will appear on shopping-related queries on Google.co.in. This feature will initially be placed on the right-hand side of the search results page above text ads, and it will be labeled as 'sponsored', it added. 

    This ad format will help users easily find and compare relevant products and their prices to fine-tune what they are looking for, the statement said. 

    Product Listing Ads are a great opportunity for merchants to present their business and promote their products to interested shoppers as well, it added.

    Sunday 16 June 2013

    What and how to do on- page optimization in 2013

    Hey guys, i came with something new and inovative steps for the peoples who want to start or learn seo . So here are some basic but neccesory steps in on-page optimization to recover your site with lots of Google panda and penguine updates. So here i come with something new and intersting facts about on- page optimization . Please have a look below for the intersting facts:

    1) keyword research : it is very important factor for your website or blog optimization , because without knowing much about your keyword it ia very defficult for you get very good optimized in GOOGLE SERP. For this you just have to research your keywords by using best tool in the word for the named " Google adwords" keyword research tool .
    This tool helps you a lot for finding right keywords about your blog or for your website. So when you are doing on page optimization for your website just keep in mind this awsome tool.

    2) Competitor Analysis:  So here is another fact for the onpage optimization of website, which is competitor analysis . You should also have to just focus on this parameter too.

    3) 404 error page redirection : redirect your 404 page so that if someone typed wrong url then redirect the user to the desired page of your website by using 301 redirection .

    Thanks for reading this post, if you like this then please do comment below for your feedback.

    Wednesday 22 May 2013

    Google Penguine Update 2.0 on 22 May,2013

    We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. 


    Google Penguine 2.0 Update


    The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally.

    Tuesday 14 May 2013

    Gmail Storage Update : 15 GB now shared between Drive, Gmail, and Google+ Photos

    Life gets a bit easier when your Google products work well together—whether that’s inserting a Drive file into an email or sharing a photo from Drive on Google+. As this experience becomes more seamless, separate storage doesn’t make as much sense anymore. So instead of having 10 GB for Gmail and another 5 GB for Drive and Google+ Photos, you’ll now get 15 GB of unified storage for free to use as you like between Drive, Gmail, and Google+ Photos.

    With this new combined storage space, you won’t have to worry about how much you’re storing and where. For example, maybe you’re a heavy Gmail user but light on photos, or perhaps you were bumping up against your Drive storage limit but were only using 2 GB in Gmail. Now it doesn’t matter, because you can use your storage the way you want.

    We’ll also be making updates to the Google Drive storage page, so you can better understand how you’re using storage space. Simply hover over the pie chart to see a breakdown of your storage use across Drive, Gmail, and Google+ Photos. And if you need more storage, this is your place to upgrade, with plans starting at $4.99/month for 100 GB.

    Pro tip: This change means you’re no longer limited to a 25 GB upgrade in Gmail—any additional storage you purchase now applies there, too.

    These changes to Google Drive storage will roll out over the next couple of weeks. Google Apps users will also be getting shared storage, so visit the enterprise blog to learn more.

    Saturday 11 May 2013

    How to approve your Google Adsense account




    The reason you clicked on this post is very simple that you are not getting approved by Google Adsense.
    You know,Some years back Google is always waiting for new publishers to sign up in Google Adsense. And it is very easy to approved from Google Adsense.
    But things are now changed,Thousands of request are now send everyday to Google Adsense for approval.And only some publishers are get approved from Google Adsense.
    But question always comes in my mind is that,Why these publishers are not Approved? And what to do to get approved from Google Adsense easily.?And i always failed to answer these questions.
    So on these days i make an experiment by a deep talk with some bloggers who are not getting Google Adsense account.And i see their blogs and try go get and solve the the problems.
    Finally i got some points and tell those bloggers to follow and some of them get approved from Adsense.I am very happy from this and plan to share those points with you.So lets start.



    Killer Tips For Google Adsense Approval:-
    1)Minimum Post Required: According to me your blog contains minimum of 45+ quality post.But all of them are of good quality.
    Remember:- It doesn't mean that you write all of the post in one day.Take 3-4 months to write those posts.
    2)Length Of Posts: Don't write small posts(Like 100-200 words).Try to write the posts in 500-600 words.Google doesn't like small posts or the posts only includes images.
    3)Write For Your Niche Only: I sure Google is very strict about this.Write only for the niche(Your blog Title) you already choose for your blog.
    4)Better And Clean English: This is very important in blogging.Try to improve you writing,Grammar skills.Read your article twice when complete.
    Remember:- When you send request to Google Adsense your blog will be reviewed by humans not bots and think if they catch your Grammar and Spelling mistakes.
    5)No Adult/Porn Content: Don't write on Adult/Porn content.If you use these contents on your blog.You never get Approved by Google Adsense.
    6)No Hacking Content: Don't try to write on hacking.Google also send me warning two times for hacking content.
    7)High Quality Images: Try to make your blog post beautiful by using high quality images.And don't use porn images on your blog.
    8)Avoid Copyright Content: This is a crime to copy paste content from other blogs.I sure if your blog have copy/paste content you never get approved.
    9)Better Blog Design: Use simple and better design for your blog.And make better navigation so that it is easy for the user to search anything from your blog.
    Make a logo for your blog.Make you design as like that it is looking like professional website.
    10)Decent Amount Of Traffic: You know Google track your blog traffic when you send request for Google Adsense.So don't apply for Google Adsense until you have 500-700 unique visitors.
    11)Better Page Rank: Try to make your blog page rank better to make better impression to Google Adsense.If your blog contain better content,Then it is sure that you have better page rank.

    12)Better Alexa Rank: Don't send request to Google Adsense until you have 450K alexa rank.
    Tip:- Update everyday your blog,sure after some time you get good result in your alexa ranking.
    13)Publisher Information: Try to send request through your official domain email address like example@yourwebsite.com.


    Monday 1 April 2013

    New Search Engine by Google : Google Nose

    Google has gone all out with a number of April Fool pranks. Besides announcing that YouTube was going to shut down for a decade, the company has now launched "The new scentsation in search".

    Google Nose is the hoax product launch by Google today.

    The hoax product, that is still in beta, apparently lets Google users to search the 'Aromabase' of over 15 million Scentibytes and then inhale through their computer and phone screens.

    With Google Nose, users can go beyond typing, talking, and touching for a new notation of sensation.

    Google Nose also includes 'SMELLCD 1.8+ high-resolution compatible for precise and controlled odours'.


    Also, Google Knowledge Panels can pair images, descriptions, and aromas.

    SafeSearch has also been included in case a user is wary of one's query.


    Google Inc, getting a headstart on the annual tradition of April Fools’ pranks, also released a YouTube clip on Sunday declaring that the world’s most popular video website will shut down at the stroke of midnight.


    Monday 11 March 2013

    Google going to rivamp its search

    Google has said that it is planning to give its users a new experience of searching the web, which would be like 'Star Trek'.


    Google's Search Head Amit Singhal said at SXSW Interactive that 'the destiny of search is to become that 'Star Trek' computer and that's what the firm is building.'


    Singhal shared that computers will know what people want and users won't have to type their queries into a small box on a clean white page, ABC News reports.


    "You can walk up to a computer and say, hey, computer," he added.


    Singhal also said that this would dependent on other technologies, including improved voice control, touch and sensory tech.

    Monday 11 February 2013

    SEO extensions for Google Chrome users for websites


    Hey Folks, I am sharing something interesting with you.that might be helpful for you and also for your websites

    Here are below more useful top Google chrome SEO extensions which would helps for your work.
    SEO Extensions for Chrome :

    # SEO Status Pagerank/Alexa Toolbar
    # Chrome SEO Plus
    # Firebug
    # Google URL Shorter
    # Twitter Tweet Button
    # Stumbleupon
    # Awesome Screenshot
    # Domain Details
    # Ultimate Chrome Flag
    # ShowIP
    # Speed Tracer

    Thursday 7 February 2013

    Google announced new meta keyword for Publishers

    Meta keywords are gaining again the importance for the ranking in Google SERP's that is why they are announced a new Keyword called Google news_keywords meta tags for the publishers.

    Google also warns that news_keyword is not a quick path for the Google news submitted by publisher to rank stronger in Google.

    Syntax for writing this meta tag for news is as follow:

    Google New Meta Keyword - Balajiseoexperts blog


    Google New Meta Keyword

    Monday 4 February 2013

    Easy way to drive traffic to your website



    It’s a common knowledge that higher rankings lead to increased probabilities of having our pages clicked by the users. Nevertheless the position of the result by itself is not the only factor that affects the Click Through Rate (CTR). Most users take into account several things before selecting the most relevant page of the search engine results. Failing to attract the user’s attention can lead to low CTR and low search engine traffic. In this article we focus on 7 ways that can help you maximize your CTR in Search Engine Results and improve drastically your Organic traffic.

    1. Write Intriguing & Descriptive Titles


    Many SEOs tend to over optimize their Page Titles in order to achieve better rankings. Unfortunately by doing so, they produce low quality titles that look spammy or irrelevant to the initial query of the user. As a result most users avoid clicking on these pages and their CTR drops. In order to improve the CTR, the title should be short (less than 64-70 chars), descriptive and at the same time it should contain a reasonable number of keywords and engage the user to click on the page. Moreover another way to improve the CTR is to incorporate the name of the site at the end of the title. This can be very helpful in cases where the brandname of the website is known and trusted by the users. Here is how Page Titles should not look like:

    2. Optimize your META-description

    The META-description should contain the main keywords of the page but at the same time it should briefly explain the content of the page and engage the user to read more. Moreover incorporating a call to action can significantly improve the CTR. Last but not least don’t forget that the description should contain enough information to attract the user’s attention but not answer all of his questions directly without actually visiting the website. Here is how Page descriptions should not look like:

    3. Using Rich Snippets

    Most search engines believe that the more information is provided in the snippets, the easier it is for the users to find the most relevant pages within the SERPs. As a result they try to present to the users additional useful information about the returned websites by using Rich Snippets. The Rich Snippets contain more data than regular snippets and they include information such as Ratings, Addresses, Dates etc. Since the Rich Snippets are bigger, they are more likely to attract user’s attention and as a result they more likely to be clicked by the users. Thus by using microdata, microformats, RDFa or the new schema.orgto mark structured content within your HTML pages, you can improve significantly your CTR and provide useful information to your users before even entering your website.

    4. Using Site Links

    The Sitelinks are links that are shown below some results in the SERPs and they help users navigate the websites easier. Usually the sitelinks appear in cases where the query of the user seems to be significantlyrelevant to a particular result and when the result’s website is considered a trusted source. Having sitelinks in your snippet can help you improve your CTR since they tend to attract the user’s attention and they help him/her navigate easier your website.


    Even though webmasters have very little control over the sitelinks since they are calculated algorithmically, there are 2 ways that one can affect the displayed links. The first is to block the irrelevant sitelinks by accessing the Site configuration panel of the Google Webmaster Tools service and the second is to create solid Link Architecture by focusing on the most important segments of your website and by using optimized and descriptive anchor texts.

    5. Having Breadcrumb Navigation

    The Breadcrumb is a navigation aid that allows users keep track of their locations within websites by presenting them the full navigation path that one can follow in order to land on a particular page. Search Engines can identify breadcrumbs and present the information on your pages in the search engine results. In these cases search engines instead of showing to the user the actual URL address of the page, they present all the steps or categories between the website’s homepage and the landing page. The Breadcrumb navigation can be understood by Search Engines either algorithmically or by reading the microdata or RDFamarkup that was used by webmasters.

    6. Using the Social Layers

    As we discussed in the article “Google +1 vs Facebook Like: the similarities and the differences”, Google tries to give a Social flavor to the Search Engine results by using “social layers”. Thus if a user is logged in with a Google account he is able to see which pages have been +1’d or Retweeted by his/her friends. Moreover in some cases he is able to see the total number of +1s that a particular result has. As a result, making it easy and giving incentives to your visitors to share and bookmark your website will not only have an impact on your Traffic and SEO but also on your CTR.



    7. Google Instant Preview

    The Google Instant Preview gives the opportunity to the user to see a screenshot of the page without actually visiting the website. Unfortunately though the Google Instant Preview does not always show theflash elements of the page and as a result the screenshot of webpages that contain flash looks ugly and confusing. Even though there have been suggested several ways to resolve this problem, it is generally advised not to rely so much on Flash elements. Due to the Google Instant Preview functionality, by having a nice design you can attract user’s attention, make people click on your website and of course positively affect your CTR.

    Tuesday 29 January 2013

    5 Social Media Tools for your blog and website



    Social media has become an integral part of a business’ marketing strategy. Reaching out to hundreds and thousands of your audience in a matter of seconds has been made possible by the power of a tweet or wall post.

    The idea of managing social media profiles of your business is to maximize interaction with potential clients and increase sales.

    However, there comes a time when your social media activity can get overwhelming. Aside from keeping up with the different social media channels you have registered for, you need to deal with posting timely messages on your feed and replying to disgruntled customers to control your online brand reputation. Thus, managing all your online accounts on a regular basis takes up hours of your time at work, leaving you with little for your other tasks.

    Ideally, there’s no reason you should spend more than 30 minutes replying and posting on your online profiles. To do this, you will need the help of free social media tools and services to organize your workflow. Below are five highly recommended social media services to make your online work much more efficient.


    Hootsuite


    One of the problems why people take so long in messaging on social media is because they have to sift through different windows and interfaces just so they can send out messages to their audience.

    With Hootsuite—arguably one of the most useful social media tools out there—you can register up to five of your social media profiles so you can interact with your Twitter,Facebook, Google+, and LinkedIn followers with ease.

    Interface on all accounts is streamlined, so you won’t get confused with the different designs of each site. If you need to dispatch the same message on all your profiles, Hootsuite lets you do that in just one click after selecting the profiles where you intend for the message to appear.

    Another advantage of using this tool is the ability to schedule your posts to appear at specific dates and times in the future. This proves very useful especially if you won’t be able to tend to your online profiles due to other commitments. Once you’ve set up the message, they will be posted on the social media sites even if you don’t log in.

    InboxQ


    There are Twitter users who are simply waiting to become your followers, if not clients or brand advocates. The problem is just they don’t know it yet. These people ask questions about products and services that your business offers such as “What’s the best X?” or “What Y should I buy?” InboxQ, arguably the most helpful when it comes to generating leads for your business, lets you find them.

    The app can be installed on your Internet browser or Hootsuite dashboard. Once installed, enter the keywords relevant to your business and InboxQ will search for questions on Twitter. You can input as many keywords as possible, as long as they help return more questions. From there, you can answer questions relevant to your business.

    Commun.it


    This social media service lets you build more Twitter leads to increase your sales by focusing on your list of high-value members. Users who mention your name will appear on the list, making it easier for you to engage with them and strengthen your relationships. The tool will also automatically populate your different followers into groups for segmentation purposes. Similar to InboxQ, you can list down keywords that will be used to discover new leads for your business.

    A free account allows you 30 times to engage with a single user, so be judicious with the posts you will make using this service.

    Topsy and Social Mention


    Social media is breeding grounds for customer feedback. This will prove valuable to possible clients of your business since they research on the Internet before they do any purchases. Positive reviews draw them in to your business, while negative repels them. What you want is to augment positive feedback, which is why searching for posts on Topsy and Social Mention and retweet, like, and comments on said posts.

    For negative comments, make sure to provide answers to the issues they raised on their posts. If possible, find a way to correct your mistakes. This way, even if you received negative feedback on social media, the manner in which you addressed their concerns speaks volume of your customer support.

    Thursday 24 January 2013

    Long Tail Keywords versus Head Term

    Long tail keywords are the longer, more specific keywords that are less common, individually, but add up to account for the majority of search-driven traffic.

     In the recent time , after updates of Google panda and Penguin updates, SEO world has completely changed, just because of many webmaster are doing spam and choose wrong keywords for their websites and then Google algorithms for the safe journey of keywords on ranking in Google SERP

    So taking your website to get high rank you should take the steps of PPC campaign for generating traffic towards your website .

    Take long tail keywords for the PPC because they are very helpful in comparison to the Head term

    Head term Keywords : "fish tanks" is a head term,

    Long Term Keywords:  "compare prices whisper aquarium filters" is a long-tail keyword.